William Hill, the land based and internet gambling operator that is based in London has just entered a sponsorship deal for 2 years with the national football men’s team for Scotland. This deal is going to make William Hill the sole and the official supporter and sponsor of the team.
William Hill has already entered sponsorship deals with the Scottish FA Cup and it is named as the official wagering partner for SPL (Scottish Premier League). This recent deal is aiming to increase and enhance the online sportsbook of William Hill.
Commenting on this, the chief of marketing at William Hill, Kristof Fahy stated that William Hill is very glad and excited about being the official supporter for the men’s national team of Scotland. He said that the team has a long way to go until it reaches Rio and they expect the journey to be exciting and challenging but he added that William Hill is going to support the team all the way until it earns itself a place in the 2014 World Cup finals.
This deal is effective immediately and it is going to make William Hill benefit from various sponsorship rights that includes hospitality, branding and advertising.
On the other hand, the President of the Scottish Football Association, Campbell Ogilvie stated that they are glad and excited to have a company as big as William Hill as their official sponsor.
Related: Learn more about William Hill