Blue Chip Vacations has seen a marked rise in booking numbers as the demand for self-catering breaks in the South West increases for half term and the late May Bank Holiday. The company’s bookings have increased by 33% in comparison to this period in 2009, and the average spend has leapt by 11%.
Alan Taylor, Managing Director of Blue Chip Vacations, thinks that holidaymakers have been deterred from travelling overseas and have opted to upgrade to high-end South West self-catering.
He commented: “Many customers have been spooked by BA’s strikes and worries about the ongoing threat of the Icelandic ash cloud. In conjunction with a post-election rush, this has led an increasing number of customers to holiday in the region, many of whom are using the money that they would have spent on flights and poor exchange rates to stay in a higher quality of property. As a result over 90 per cent of our four and five-star holiday homes have been snapped up.”
He added, “Our recent 20 per cent BA and Volcano disruption discount offer has proved so popular that we have decided to extend this across our entire portfolio through 26 June 2010, providing certainty for families, friends and travellers affected by flight cancellations or delays.”