Netflix was established in 1997, however its subscription service did not start up until late in 1999. The service was started by offering DVD delivery to its customers based on their online database of movies. Subscribers choose their service based on how many movies they want to rent at one time.
While the service started as delivery-only, it has since expanded its capabilities. Currently Netflix also allows users to watch certain movies instantly on their computer. This technology has become very popular, however not all of the Netflix titles available for delivery are available for download.
Movies are not the only option when it comes to renting DVDs, there is also a large selection of TV series available to rent. Netflix also provides its customers with recommendations for movie picks. They base these recommendations off of previously chosen movies and TV shows. In 2009 the company reported over 10 million subscribers.