Sony Walkman Dominates Japan Music Player Market, Beats Apple iPod For The First Time

Sony Walkman Dominates Japan Music Player Market, Beats Apple iPod For The First Time

BCN Inc. on Wednesday released the results of its monthly survey and found that the leading Japanese manufacturer and retailer Sony Walkman — which had consistently placed second to iPod – managed to top the sales of Apple‘s iPod in Japan.

Sony Walkman has successfully outsold the Apple iPod for the meantime. While everyone knows how popular Apple’s iPod has been, Sony still managed to squeak past the iPod as bared by the latest findings of BCN.

“This is the first time that the Walkman outsold the iPod in monthly sales,” said BCN analyst Eiji Mori.

The Sony Walkman was able to secure 47.8% of the music player market compared to the 44% share of the iPod.

According to AFP and BCN, Sony was able to secure 47.8% of the music player market last month, while the Apple iPad captured 44% only.

“Sony’s strategy to market relatively affordable products may have also contributed to the turnaround in the ranking in market shares,” Mori added.

However, most experts believe that iPod will recapture the market again soon. Once Apple released its highly anticipated iPod Touch and iPod Nano, expect them to face an uphill climb.

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