Revel to Launch “Gamblers Wanted” Campaign to Boost Casino Operations
Revel Hotel, the Atlantic City beachfront resort that went into bankruptcy last month and sought refuge under the Chapter 11 bankruptcy law, assumed a new name as Revel Casino Hotel. The new management representing creditors, who assumed major ownership of the mega resort, is taking giant strides aimed at revitalizing the hotel’s casino operation by launching “Gamblers Wanted” campaign.
Unlike its former stance of distinguishing itself as a high-end mega entertainment venue without calling much attention to its casino attractions, the current marketing drive is to compete with other casinos in attracting gamblers and visitors in New Jersey’s gambling Mecca.
The campaign includes a one-of-a-kind promotion that will run from July 01 to 31, in which players using a Revel Card will get a refund for slot machine losses of more than $100.
Moreover, and starting on July 01, Revel Casino Hotel will match complementary offers extended by other Atlantic City casinos to slot players. All they need to do is to bring the original mail piece they received and present it to the Revel Card Desk, where their Revel Card will be loaded with the same amount of Free Slot Play.
Another notable change includes the scrapping of the no-smoking policy within the hotel premises, by providing new areas that will serve as smoking lounges, especially for the hardcore gamblers.
Other makeover features include the addition of a high-limit slot section, a VIP club, a new beach club and a restaurant that furnishes affordably priced three-meal fares.
Through these initial changes, the new management team of Revel Casino Hotel expects a complete turnaround that would raise its rank in terms of revenue generation, among the list of 11 other casinos operating in Atlantic City.