Probability plc has started to pursue its long sought after target of entering the newly regulated online gambling in Italy. This came as a result of the lifting of the restrictions that was implemented by the Italian regulator on mobile cash online games.
It started achieving this target by paying a total of 1.8 million British pounds to buy Playyoo.
This deal came only a few weeks following the confirmation that was announced by the Italian regulator AAMS that it is going to lift the restrictions on the mobile cash games in December of this year.
Commenting on this deal, Charles Cohen the CEO of the company stated that such acquisition is going to give them the ability to strongly enter the online gambling market of Italy. It will also make the company able to grow quickly in Italy as the market starts to open up to slot machines at the end of this year.
He also stated that he thinks that Italy is the most attractive market for online gambling in Europe right after the market of the United Kingdom. Research indicated that the country has a very high amount of smart phone users, approximately 21 million smart phones.
The company that Probability plc has acquisitioned; Playyoo which is based in Switzerland has developed a B2B mobile gambling and sport wagering platform. This platform is already used to supply many big companies in the Italian market for mobile gaming such as NeoMobile, Cogetech and SNAI.