Map quest driving directions in mobile phones

On a recent study conducted by comScore regarding on mobile map usage based on data from its comScore MobiLens service, the analysis shows that 14% of mobile users in the U.S. have accessed maps or driving direction application on their mobile devices as of April 2010, as the mobile map patron reached 33.5 million users- up 44% from the previous year.

“People are increasingly turning to their mobile phone for maps and directions when on the go,” said Mark Donovan, comScore senior vice president of mobile. “With summer travel season upon us, we expect even more mobile users to access both maps and location-based local search to help them navigate and find geographically relevant information.”

The study demonstrated that more people prefer in using access maps through their mobile applications rather than via browser. For the three month period of research ending April 2010, 26% Smartphone users’ accessed maps via applications, and only 19% accessed maps via browser. Smartphone users throng growth in both application and browser map utilization with app access nearly tripling to 12.7 million Smartphone users, while browser map access surged 93 percent to nearly 9 million Smartphone users.

“87 percent of mobile navigation users are accessing maps and directions while driving,” Donovan cited. “Clearly indicating that the rising sophistication of Smartphone poses a challenge to dedicated GPS systems.”

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