Top UK bookmaker Ladbrokes is bent on getting the biggest share of the 2014 World Cup betting spree by giving punters the chance to win additional prize money from the bets wagered on the football matches. The “Big Score” betting competition is now available at Ladbrokes Facebook page and is aimed at giving more excitement to the World Cup football betting frenzy.
Through the “Big Score” app, punters need only to place a virtual bet on any of the selection of five daily World Cup betting products. The bet goes to the community pot of the accumulator-style betting competition. Each individual bet qualifies in the prize draw set for each day. The winner will be entitled to net cash winnings of £5k cash prize, while two runners up will each receive £1k as cash prize. Minor prizes from a £3k cash pool will be divided as spot prize for the event.
“The BIG Score is a fun, daily competition which we hope will generate additional excitement around what is already the most hotly-anticipated World Cup of all time,” said Ladbrokes Social Media Manager David Moscardini. He added that they hope to give Ladbrokes’ punting community increased enjoyment through the accumulator-style betting competition when viewing and betting on the 2014 World Cup activities.
The “Big Score” is a crowdsourced project originally designed to compute into a single bet, four or more betting selections that could spell greater winnings if all selections win. As Ladbrokes’s accumulator-style Facebook-based betting contest, the combined betting decisions of Ladbrokes’ community of punters determine the amount of the community pot at stake during the daily prize draws.