Kristin Cavallari, Katy Perry and Lea Michele all Seen Wearing Dolce Vita Shoes and Taryn Rose Shoes

These three ladies may have recently gotten some free shoes for promotional purposes because all three have been seen wearing Dolce Vita Shoes and Taryn Rose Shoes more frequently.  Since all three are wearing the same designer shoes they may have recently been approached for promotional placement of the products.  Lea Michele of Glee fame was seen wearing the Dolce Vita Shoes while at the airport and then seen wearing Taryn Rose Shoes at a gala function in promotion for the Glee DVD’s.

Katty Perry was featured in a layout in a backstage photo shoot wearing Taryn Rose and later seen wearing Taryn Rose Shoes after a concert.  Kristin Cavallari has been seen wearing both designer on numerous occasions since last month.  This type of product placement is really a clever way of using the masses hunger for celebrity to include items such as shoes or handbags into fashion.

Who can blame these companies for wanting to maximize their exposure.  For the cost of a few pairs of shoes, they have been able to get a lot more views via celebrity websites than they would with conventional commercial advertising.

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Mark Whysall

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