A research conducted by an online gaming analyst Juniper Research titled: “Mobile Gambling Markets: Casinos, Lotteries & Betting 2010-2015,” the mobile gambling industry is expected to generate more than $48 million by the year 2015. Researchers concluded that the lotteries, mobile casinos, and betting services will play an integral role in the expansion of mobile gambling.
Juniper Research report suggested that the Japan Racing Association’s iPAT service is accountable for the most mobile gambling transactions, with UK’s casino and betting services accounting for much of the remainder. However, it also predicted that increasing mobile lottery service launched by VODone will place China into third place in terms of mobile gambling transactions. At the same time, the U.S. market is poised to see the full implementation of its first mobile lottery services.
Before, almost all leading and world’s largest mobile phone developers refused to participate in mobile gambling circle. But the report stated that Apple Inc. and Research in Motion are allowing gambling aficionados to access online casino games from their mobile phones.
Other findings according to Juniper research report include:
- End-users have eschewed multiplayer mobile gambling apps, preferring to multitask while playing “snacking” applications.
- Although Apple has begun to permit gambling iPhone apps in the AppStore, the majority of service providers are opting for a browser-based approach.