iPhone and Android App Developer’s Software Marketing
Mark Whysall | Apr 03, 2011 | Comments 0
Apple and Google have both released their SDK’s to the general public and app developers are coming out of nowhere and creating some terrific smartphone and pc tablet apps. Most of these apps will be banished to the realm of obscurity because these new developers fall short in on key area of sales and that is software marketing. Neither iTunes App store or the Android market go out of there way to advertise apps and it is left up to the developer to handle all advertising.
For those who work in the software development industry, it is important to have a solid software marketing plan. One of the best ways to insure that a new software is seen by the right group of people is by researching the market before starting a campaign.
Software marketing can be easily done through the use of a variety of social networking sites. In a society that so heavily relies on the internet to communicate on many levels, it is important to have every option covered. Creating a facebook and twitter account for the new software is a good start.
It is important to keep these accounts up to date with new software marketing tweets and information about the product. In many cases it is a good idea to organize a contest or promotion where a small group of people would receive the product, and be asked to review it.
http://androidapps.ws
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