Internet Marketing, Why Your Press Release is Incredibly Lame
Mark Whysall | Jul 22, 2011 | Comments 0
Internet Marketing, Why Your Press Release is Incredibly Lame
One massively rookie mistake that continues to plague the internet are the absolute misuse of press releases. Press releases are still great ways to generate buzz, get noticed and get your links out there, but a lot of the press releases are obviously being put out there for the wrong reasons. Press releases are for the press. They should be written with the intention of getting someone in the media that has access to a newspaper, magazine or website, interested in your story. If your story is lame, well your press release gets passed by.
Press Releases
Your press release is most likely, seriously lame, unless you have had it created by a reliable writing company that specializes in press releases. The second reason that your press release is probably lame is that it doesn’t tell a story that is interesting on a larger scale. Even the smallest event taking place in the littlest town in America can become a national story, but if the media doesn’t see it, hear about it or don’t already have an investigative reporter that has infiltrated your organization, then the interwebs certainly will never see it.
Make Your Press Release Tell a Story, a Good Story
Writing a press release is just like writing a screenplay or a novel; just in one page. Same concepts apply; the writing should catch the reader in the first 2 seconds of putting their eyes on it. It should be followed by the building of tension and excitement and ultimately lead to an informative conclusion. The trick is to get all of the information and facts that you want to express into that exciting narrative. The way that this is done is with quotes, important historical facts and quite frankly, anything that makes it easier for the writer to write a story and not have to pick up a phone to interview you for mundane details that should have been in the press release.
So, once you have the attention of the media, you should entirely expect a real life person to phone you, email you or send you and typed request for an interview. The only way to receive any of those forms of request is to have accurate contact information. Also, don’t be shy, even if you have a little website that you just wanted to tell the world about; if you get a phone call for an interview, please take it. Keep in mind this one important step in that process, check the credentials of the caller or person sending you an email. If they belong to a blog that is fine, preferably a reputable news service, but definitely don’t fall prey to some non-writer psychotic that thought it would be fun to give you a call and ask you for a lot of personal information.
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Filed Under: Business
