Internet Marketing, SEM vs. SEO: Is There a Difference?

SEM vs. SEO: Is There a Difference?

If you’re new to the Internet marketing game, you may not know the difference between SEM and SEO, or if there is a difference. The names are similar – Search Engine Marketing and Search Engine Optimization – but the key difference is those last words: marketing and optimization.

Search Engine Optimization

To really understand the difference between and SEM and SEO, you have to be familiar with how a search engine works. Most people understand that a search engines “searches” Internet based on key words. To find these words, a search engine sends out “spiders” or software robots. These spiders compile lists of words found on Web sites. The spiders start their search in popular websites and heavily used servers. It indexes the words and follows links on the page. Users can then search for key words in that index.

Search Engine Marketing

To make it easy, Search Engine Marketing (SEM) is a broad term. It is basically anything you can do using search engines to promote your website. That would include things like paying to have your website added to a search engine, placing paid advertisements on a search engine results page, and pay-per-click ads.

Search Engine Optimization (SEO) is really a component of SEM. You want to make your website the best it can be for search engines. This can be done by editing the website’s content to include the keywords and keyword phrases that will have high relevancy. The higher the relevancy, the higher up on the list of sites your webpage will be.

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