Coming up with any new product and finding a way to properly market it is one of the hardest parts of invention of any kind. When it comes to software marketing it is important to reach the right audience in large quantities. The type of software being sold influences how it should be advertised and marketed.
In a world that is becoming extremely dependent on the internet, it is wise for any computer software to be marketed online. Depending on the network that the developers already have established this could range from very successful to minimally successful.
It is important to market it in places where likely customers will be able to get a glimpse of the product. There are many different online services that focus on finding the right networks in which to place advertisements.