Hewlett Packard (HP), the world largest information technology that operates in nearly every country, and Newseum, world’s most interactive museum, announced the beginning of a 10 year long alliance to focus upon the impact of technology on news gathering.
The Palo Alto, California-based HP will donate $5 million to Newseum to design and develop the new HP New Media Gallery that will showcase cutting-edge advancements in the media landscape and the evolving role of press, media, and journalism.
“People will be able to explore the news in real time,” says Phil McKinney, vice president and chief technology officer of Hewlett-Packard, the computer giant that is providing the financing. HP will become a founding partner of the Newseum.
The gallery, which is expected to open by 2012, will focus on what McKinney calls “the democratization of information,” and it will offer its visitors a chance to explore the ways in which emerging and developing standards of technology played an integral role in the way news is distributed and accessed, whilst challenging the usual process.
“Our technology is harnessing the power of information to change the equation for people, businesses and society. This interactive, innovative venture will examine what the changing equation means for the news media and news consumers around the world,” said senior vice president and chief of marketing at HP, Michael Mendenhall.