WASHINGTON – US ANTITRUST regulators gave the green light to Google to acuire the mobile advertising network Admob, saying that the deal was unlikely to harm competition.
CEO Omas Hamoui and his team have joined the Google Team to expand the platform even further. Their goal is to bring the mobile text-link-ads to Android and iPhone platform where Advertisers can easily increase their branding and with Googles Adsense (an advertising network for websites) and Adwords platform it will be an easy integration between these two. That way they can pool together their own resources with AdMob’s resources to increase the mobile advertising experience.
On the official Google blog, the vice president of product management, Susan Wojcicki, said ‘the decision is great news for the mobile advertising ecosystem as a whole’. ‘As mobile phone usage increases, growth in mobile advertising is only going to accelerate,’ she said. ‘This benefits mobile developers and publishers who will get better advertising solutions, marketers who will find new ways to reach consumers, and users who will get better ads and more free content.’ — AFP