Gambling News for the Week Ending September 29, 2013

atlantic city gambling888’s All American Poker Network to Power up Wynn’s US Internet Gambling Initiatives

For 888 Holdings, all the chips are falling in the right places, as the online poker company is on its way to becoming the leading provider of poker gaming platform in the U.S. regulated Igaming industry.

After acquiring the financial support of Avenue Capital Group to form the All American Poker Network (AAPN), it went into partnership deals with land-based casinos in Nevada, New Jersey and Delaware in less than a year. Last Monday, 888 announced another feat, as it landed a contract to undertake the development and deployment of Wynn Interactive’s online gambling initiatives in the U.S.

Since player liquidity is vital to the success of an online poker site, particularly in jurisdictions that limit the offering within the confines of its territorial boundaries, Wynn Interactive has chosen 888 for its robust technology and AAPN’s impending presence in the three (3) Internet-gambling states. The online poker company’s seeming efficiency and bankable reputation could prove to be the right elements in preparing Wynn’s casinos, for future interstate online gambling operations.

As it is, 888 is the software provider to Caesar’s World Series of Poker site, while AAPN will be the virtual poker room for Nevada’s Treasure Island.  In New Jersey, AAPN will be offering its own brand of online poker to which Caesars’ Atlantic City casino will serve as its terrestrial partner. The state of Delaware likewise granted 888 Holdings, a license to use the AAPN brand of online poker in its jurisdiction and in partnership with Scientific Gaming and Williams Interactive.

GTECH Reveals New Poker Platform and Products Designed for Mobile Gambling

Rhode Island-based GTECH Corporation, a gaming solutions provider that also handles a number of state lotteries in the U.S.,  has come up with a newfangled poker platform that aims to meet the changing systems and concepts in cloud-based poker gaming. The software company’s new poker technology and products are currently in exhibit at the ongoing 2013 Global Gaming Expo in Las Vegas, Nevada.

GTECH rebuilt its Poker Platform to include features that make the software scalable or adaptable to increasing demands, and flexible enough to customize according to user and systems requirements. The goal is to enhance its poker platform’s ability to interact in multiple channels and networks, as a way to keep up with the demands and preferences of mobile device and social network users.

As proof of GTECH’s awareness of the growing market for mobile gaming, its G2E exposition includes demos of all the mobile games contained in its in-house built mobile portfolio. The collection not only includes poker but also casino-style games, bingo, sports betting and lottery.  GTECH’s current priority in games development is to create those that are likely to top the list of mobile gaming favorites, since there is still a large space to fill when it comes to mobile content development.

Also in exhibit at the G2E Booth 1265 is GTECH ‘s “Mobile Poker” an iPad-dedicated application that promises a user-friendly solution with its thumb-controlled game play. Poker aficionados can simply tap, swipe or make gestures typical to tablet handling, as a way to access the poker-play functions with considerable ease.

Caesars Chooses Amaya Gaming as Provider for Its New Jersey Online Casino

Caesars Interactive Entertainment (CIE) has chosen Amaya Gaming as the provider of online gaming platform and content for CaesarsCasino.com, CIE’s forthcoming New Jersey web-based casino facility.

This denotes that CIE will become one of the leading gaming operators worldwide using the Canadian gaming company’s Amaya Game Office (AGO), considered as a readily available and complete solution for land-based, web-based and mobile gambling operations. AGO comprises a complete range of technological products and services, from gaming platform to a full collection of slot games, casino games, lotteries, sportsbook and slot machines, all capable of faultless integration with third party gaming products.

For Amaya, the contract awarded by CIE is a triumph since Caesars is one of the largest in the U.S. casino entertainment industry, while NJ’s Atlantic City plays host to four of Caesars brick-and-mortar casinos. Amaya’s AGO also has the capability to carry out cross-promotional campaigns and events with other Caesars entertainment establishments; thus, the deal could prove to be lucrative on the part of the Canada-based gaming company. After all, Amaya stands to gain a share of the revenues, which CaesarsCasino.com will generate from its NJ online betting operations, in addition to a percentage of the revenues earned from AGO’s casino games.

Still, regardless of Amaya’s widespread reputation as one of the leaders in the online gambling industry in all major gaming markets across the globe, the Amaya Game Office still has to meet the regulatory requirements of the New Jersey Division of Gaming Enforcement. It should also pass the NJ regulators’ vetting processes before CaesarsCasino.com goes live in November of this year.

Will Wynn Interactive Install NJ Internet Gambling Business in a Caesars AC Casino?

Wynn Interactive’s recently announced partnership with 888 Holdings, for the latter to work on the future online betting facilities of Wynn’s U.S. casinos, further fueled the curiosity over Wynn’s planned NJ location. As it is, Wynn Resorts no longer owns any casino establishment in NJ but has a pending petition for an online gambling license in the Garden State, which requires a terrestrial casino partner in Atlantic City.

The question as to where Wynn intends to run its online gambling operations seems to have been provided with an answer, amidst the widespread anticipation for the impending launch of New Jersey’s remote gambling industry before the end of November.

Reports have it that one of Caesars’ Atlantic City casinos will play host to Wynn Interactive’s NJ online wagering business and its servers. Although the arrangement seems unlikely to many, in view of the fierce competition between the two casino giants, a statement by 888 COO Itai Frieberger indicates that the reported NJ partnership could be true. After all, 888 Holdings has existing contracts to provide both Wynn Interactive and Caesars Interactive with its All American Poker Network gaming platform.

In a telephone interview conducted by Bloomberg, COO Frieberger mentioned that the state-by-state roll out of the Internet gambling business and the rigid state licensing requirements in the U.S., has forced operators to forged partnerships even with competitors. Bloomberg further reports that Frieberger did not disclose Wynns’ intended NJ location while Caesars official spokesperson Seth Palansky’s comment regarding the matter is that “the arrangement between Caesars and 888 Holdings isn’t exclusive.”

Caesars to Equip Casino Floors with IGT’s Tournament Compatible Video Poker Machines

On day one of International Games Technology’s (IGT) slated exhibit at the 2013 Global Gaming Expo (G2E), Caesars Entertainment closed a deal to acquire 7,000 AVP ® Video Poker terminals from the gaming technology pioneer. The cost of the new terminals is reportedly the largest capital investment made by the casino giant in ten years, as all of Caesars entertainment destinations throughout the country will benefit from the acquisition.

Actually, the AVP ® Video Poker terminals are part of IGT’s game changing innovations, as these are electronic gaming machines that contain not only the classic video poker titles but are also configurable for IGT’s latest and future technological innovations. This denotes that Caesars could derive long-term benefits from IGT’s new line of video poker terminals.

An example of the latest innovation, which the gaming technology pioneer exhibited in the G2E booth, is the Terminal Manager 3.0. The new game-changing system now includes video poker tournament management to IGT’s slot tournament technology, albeit requiring casino operators to use the compatible AVP ® Video Poker terminals. Terminal Manager 3.0 includes functions for player registration, leaderboards, prize mechanics and video poker tournament participation.

Real-time scoring enables casino operators to roll out instant updates to the leaderboard as a way of enhancing player experience when recreating via the video poker tournaments. Since Caesars closed a deal with IGT for the installation 1,000 G20 bar-top models, 2,400 Universal Slant cabinet and 3,600 G20 upright series of the AVP ® Video Poker terminals, customers can expect Caesars casino floors to run such tournaments in the near future.