A new survey suggested that American consumers are planning to spend a hugh amount of money for this year Trick or Treat than they did last Halloween.
According to the National Retail Federation (NRF) 2010 Halloween Consumer Intentions and Actions Survey, Americans are projected to spend an average of f $66.28 for this year’s candyfest on costume, candy, and decorations, up significantly from last year’s $56.31 and nearly on par with the $66.54 average spent in 2008.
Total spending for the holiday is expected to reach $5.8 billion. The survey also stated that there are approximately 150 million Americans are expected to celebrate Halloween this year.
The survey elaborated that consumers are expected to spend the most on costumes ($23.37), then candy ($20.29), decorations ($18.66), and lastly on greeting cards ($3.95).
Matthew Shay, NRF president and CEO, said: “This year, people are expected to embrace Halloween with even more enthusiasm, and will have an entire weekend to celebrate since the holiday falls on a Sunday.”