Caesars’ Online Poker Gearing Up for Mobile Gambling, as Firm Buys Rights to WSOP App
Caesars Interactive Entertainment (CIE), owner of WSOP.com, is not wasting time while waiting for Nevada regulators to give the go signal for the site to go live with its online poker offering in the Silver State. The casino firm acquired the global rights to the WSOP mobile app from Electronic Arts (EA), as a way to make sure Nevada poker enthusiasts will be able to access the firm’s Internet-based poker games with their mobile device once the site launches.
EA was the third party supplier of WSOP.com’s free-play online poker games, before the interactive gaming firm decided to sell its WSOP gaming assets and intellectual property rights to Caesars. Earlier this year, EA has been closing down servers and retiring older games, including Pet Society, Sims 2, and a host of FIFA, NFL and Battlefield games, to give its engineering and IT staff more room to focus on newer games and projects.
In the meantime, CIE’s social gaming division, Playtika, will be in charge of expanding the online poker site’s free-play poker gaming capabilities and portfolio, deployed for mobile devices and social gaming sites such as iOS, Android, Facebook and Kindle. Most observers believe that the move to acquire the WSOP mobile app is also in anticipation of future online gambling compacts with other U.S. states and foreign jurisdictions.
Playtika already has nineteen Canada-based game developers working on the newly acquired WSOP app to ensure that the free-to-play social game will continue to attract more users. After all, the game holds an impressive record of more than six million downloads, since launching in 2012.