Bwin, has entered a sponsorship deal with one of the biggest football clubs in England, Manchester United or as it is named by its fans, Man U. This sponsorship deal will see Bwin named as the official wagering sponsor of the football team of the club.
This deal will result in having Bwin integrate its online gambling services into the official internet website of Manchester United. This will lead to the providing of exclusive wagering chances to the fans of the club right at the official website of Man United. This is going to increase the exposure of Bwin as it will extend its reach to a worldwide fan base of Manchester United that is estimated to be equal to 10s of million in the continent of Europe and more than five hundred and seventy million fans from outside of Europe, especially in Asia.
Commenting on this sponsorship deal Norbert Teufelberger, the co CEO of Bwin stated that this deal is going to support the real cash gaming business of the company and it completes its most recent entrance into the world of social gaming. He also stated that football wagering is one of the most important pillars that drive the company’s success in the long term. This is due to the fact that football wagering contributed to nearly half of the revenue that came from sport wagering of 261 million Euros in 2011.