The newest trend in internet fashion can be found on a blog called the Sartorialist. This blog is run by fashion photographer Scott Schuman and features a wide variety of seemingly ordinary people with one thing in common; their fashion sense. Scott does not discriminate on age, race, or finance. If he sees someone that he feels has that extra quality that makes them a fashion icon, he takes a photo of them and posts it on his blog. His main focus is those that live in New York City, but he travels to other cities throughout the country to add a little variety. He loves being able to pose people among items that are around them already, and incorporating it all into a work of art. He doesn’t publicize where he’s going to be when, so there is no way to purposely become a subject on his blog, but many people try anyway.