A revolutionary evolution By SmartPhones

Earlier, we were using mobiles for making calls and just to stay in touch. It was even luxurious and unaffordable in the mid segment customers. Now, having a mobile is no more a luxury, besides it has become necessity.

Mobile is no more used only for calls, it is being used for more than that. Every consumer wants to have the power of mobility with him. He wants to order pizza on the go, book tickets for a movie on the go, want to Google on the mobile, want to pay his bills from his mobile and what not!!!!!!!!. We want everything on the fly because we lack only one thing now a days and that is time.

Probably this was best understood by the Mobile OEM companies in the right sense who are eagerly looking out for continuous innovation. Yes, then there entered something called business phones which are supposed to be only for the C Level Executives in the early stage of its evolution. You do only business work like checking only important emails, and open spreadsheets and do numbers of Total revenue and Net profit that bothers them always ( Hope the usage of BlackBerry had no impact on increase of revenue but yes I have to agree that for sales guys it had impacted to identify the person if he is a decision maker or not). As everybody knows that RIM has best understood this strategy, and BlackBerry has become a luxurious tool for C-Level Executives.

In the continuous evolution process, when many of the mobile OEM’s are coming up with low price strategy to enter into development markets, some innovative guys like Steve Jobs, whose another name itself is innovation has probably some day woke up and said to himself ” I want to build iPhone “. Hope the letter “i” is very rhythmic in sense with innovation or Steve. If we look at his brands that has brought Apple to a huge limelight the iPod, iPhone, iPad, iStore, iTunes have brought him much more fame than “Mac” ( Of Course outside US). Now a days we have started speaking about iPhone a lot and who knows the better revenue model other than Steve. Even if he opens a App Store we know that there is a revenue model for Apple and he wants his customers to be loyal to his products because of the abundance of Apps. Hmmm, probably this is the marketing strategy where other OEM’s should focus on.

Whether it’s an individual or an organization, there is a lot of buzz in Smart phones. iPhone has created a revolution in the market and now Google’s intervention into the segment with Mobile OS.

The possibility look at all the three phones BlackBerry, iPhone, Android, gives us a sense that it is not going to be easy one for Apple and BlackBerry where their presence is limited to only the phones they manufacture, compared to Google’s Android, where there are nearly 18 manufacturers of the handsets. The moral of the story is that it’s not enough to have a single model phone to rule the market but probably Apple and BlackBerry can look at different initiatives to expand their market presence by collaborating with other manufacturers.

This argument I would definitely support with Gartner’s latest report headed by the title “Android to grab No. 2 spot by 2012, says Gartner”. I have read it in Computerworld magazine.The below article is courtesy of Computerworld magazine.

“While the Google-backed Android mobile operating system currently runs on less than 2% of all smartphones, Gartner Inc. predicts it will surge to 14% of the global smartphone market in 2012 — ahead of the iPhone, as well as Windows Mobile and BlackBerry smartphones.

In that year, Gartner forecasts Android will actually rank second globally, behind the Symbian OS, which is used in Nokia devices that are highly popular in Europe and many countries outside the U.S. Symbian now runs on about half of all smartphones, but will fall to 39% in 2012, Gartner says.

The Gartner forecast gives Android such an enormous surge in popularity because of a variety of factors, but chiefly because of Google Inc.’s backing of Android and the range of cloud computing functions and related applications that Google will make available in coming years, Ken Dulaney said in an exclusive interview with Computerworld. And because Android and Google operate in an “integrative and open environment, [they] could easily top … the singular Apple,” he said.

The complete Gartner forecast for smartphone OSes by the end of 2012 puts Symbian on top with 203 million devices sold, and 39% of the market. Android will be second with nearly 76 million units sold, and 14.5% of the market.

Coming in a close third, the iPhone will ship on 71.5 million devices in 2012, giving a 13.7% market share. Windows Mobile will finish fourth, with 66.8 million units sold, or 12.8% of the market.

Very close behind Windows Mobile, the BlackBerry OS will sell on 65.25 million devices in 2012, Gartner forecasts, making it fifth with 12.5% market share.

Android will have moved up the most from 2009 to 2012, from sixth place to second. BlackBerry will have moved down the most, from second to fifth, while iPhone will remain in third position and Windows Mobile will remain in fourth position, Gartner says.”

I still don’t know perfectly how Gartner does future predictions like Astrologers but I strongly support them because I find a strong logic behind their research.
Smart Phone Apps

Thanks to Apple, Google, and BlackBerry. Whatever competition does we don’t mind but we ourselves equip in providing the latest apps on all platforms. Probably these guys have now created an economy that may be named as “App Economy” which never existed before.

Organizations are looking at Smart Phone Apps as a great movement and Ad agencies are rejoicing the power of new medium for elevating the Brand experience for their customers in a very personalized way. Every one wants to put their strengths in smart phone apps to showcase their creativity and to help their customers in building much more loyal brands.

Still, I understand one thing, probably after Recession, it’s not only customer satisfaction but customer loyalty has also become a very high priority for all the organizations. The Marketing and Branding heads are breaking their heads to use this new medium. Some use apps for brand elevation and some use it for mobilizing their Enterprise Applications.

What I could suggest is whether you are looking at any of these apps, we need to prioritize, the usage of our customers. We need to look at the ratio of Android, iPhone, and BlackBerry among our customer’s community and then work on building apps.
Why Smart Phone Apps ?

There has been a huge buzz about using latest technologies for marketing. It was facebook, twitter and now the latest is Smart Phone. Smart Phones are very handy compared to other technologies and they provide the following benefits with a a very personalized and targeted approach to your customers

* Brand Elevation
* Improves Customer loyalty
* Easy way to promote your promotional offers faster
* On the go mobility to reserve or book
* Improves Customer Satisfaction
* Improves Revenue at low TCO
* Real time data for Customers about the latest happenings

Cnet reports that the number of users who will tap into the App store will be at 100 million by 2013. Just imagine the momentum and let’s grab the opportunity with a well build good looking app that helps in your Brand Elevation.

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