‘Toy Story 3’ An Instant Hit

‘Toy Story 3’, an animation movie from the stables of Walt Disney’s Pixar studio, was an instant hit, grossing $109 million by Sunday. The movie topped the charts this weekend at U.S. and Canadian theatres. A record opening for Pixar studio, ‘Toy Story 3’ is its 11th release at No. 1 and second highest grosser in animated feature category, according to Hollywood.com Box-Office. Only ‘Shrek The Third’, which had earned $121.6 million in 2007, is ahead, while it is followed by ‘Shrek 2’ with an earning figure of $108 million.

The movie generated $41 million in ticket sales on Friday, which is a record for single day’s earning by an animation movie ever. The film, which features the voices of Tim Allen as Buzz Lightyear and Tom Hanks as Woody, drew nostalgic adult viewers as well as children. On Saturday, however, the sales declined by 10 percent.

‘Toy Story 3’ is a 3-D sequel to Pixar’s ‘Toy Story 2’ released in 1999. Therefore, its ticket sales is expected to be front-loaded, a usual phenomenon for a sequel. Original movies of Pixar studio, in comparison, had very long box-office runs. Two more sequels from the studio are on the offing in coming two years.

Forthcoming release of 3-D movies ‘The Last Airbender’ and ‘Despicable Me’ further threatens the possibilities of long box-office run of the movie, as it would lose many 3-D theatres to these new movies.

However, Chuck Viane, president of Walt Disney Studios distribution was upbeat. “I believe this will ultimately not only be the highest opening for a Pixar film, but the highest total gross,” he said. Domestic ticket sale would top $340 million, recording all time high for Pixar, he added.

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